Where a certain gin comes from is the producer’s pride and can sometimes be derived from its name. Why Steinhorn Gin is called like that has less to do with where and more with by whom it is made: Steiner Bros.
With 94 out of 100 possible points, Steinhorn Gin ranked first among Falstaff’s selection of the best Austrian Gins and runner-up in the international ranking of London Dry Gin in 2018. That was a huge success considering that the brand was only founded in autumn 2017! The Steiners are a family from the Weinviertel, Austria’s Wine Quarter, who have been growing and producing wine for generations. They also produced Schnapps with their own fruit.
The brothers Johannes and Martin Steiner, aka the Steiner Bros., committed to reviving the family’s tradition of distilling spirits. Their ancestors, Katharina and Gottfried von Grosz, impoverished landed gentry from Silesia, were making a living as traveling merchants before settling down in Ruppersthal, a little village in the Weinviertel, at the end of the 19th century. In addition to their activity as grocers, they were also distilling schnapps. Although bootlegging of some sort, their liquors enjoyed great popularity. It is reported that in particular the gin they produced enjoyed a legendary reputation and was present even in the most prestigious Salons des Fin de Siècle in Vienna. Unwittingly, they were the originators of Steinhorn Gin.
Steinhorn – in English not so much, in the German language, however – a rather peculiar name. It is a play on words: “Stein” from Steiner, the founders’ name, and “Einhorn”, German for “unicorn”. The explanation for the association can be found on the brand’s website: Unicorns are strong as buffalo and graceful as Lipizzaner. They are rare and their horn is sought after because it is said to have magical power. From these attributes, the name for their unique Gin was quickly derived. Steinhorn Gin is the contemporary interpretation of their family’s tradition, distilled in a 60-liter copper kettle in the pot still process and according to the strictest requirements for London Dry Gin. The result is a characterful gin with a strong juniper signature, citrus notes, and a herbal, spicy finish. Botanicals such as rosemary, elderberry, and licorice as well as a number of other ingredients, many of which come from their own garden and the region around Wagram, add elegance and make Steinhorn Gin a pure, graceful spirit with a mysterious aura.
The Steiner Bros.’ uncompromising approach quickly caught on with bars and spirits connoisseurs. Today, Steinhorn Gin is present in the finest establishments in Vienna and beyond.
3701 Ruppersthal Weinviertel